ET EN

Brand book · Public

A single amber dot
in the dark of the forest.

Ojasaarõ is a private glass-walled luxury spa villa in the Võrumaa forest. It is a brand with a single heartbeat — the amber dot over the õ in Ojasaarõ.

57.61549° N · 26.73279° E · 318 m

01 — Introduction

What the name means

Oja (Estonian: a brook / stream threading the forest) + saar (an island) → "brook island". The final õ is from the Võro dialect of south-east Estonia — and the dot over that õ carries the amber fire.

What it is: a private glass house — "Klaaskoda" — in the forest at Lüütsepa, Rõuge parish, Võrumaa. Operator: BMMajand OÜ. Domain: ojasaarevilla.ee.

03 — Colour

The Klaaskoda palette

Birch Ground

--c-ground

#f4eee3

Primary surface (light world)

Sand Ground

--c-ground-sand

#ebe2d2

Secondary / recessed surface

Forest Ink

--c-ink

#1c211c

Primary text (light world)

Moss

--c-moss

#5a6152

Muted / functional text

Lichen

--c-lichen

#a9b3a0

Decorative / disabled only

Hairline

--c-hairline

#d8cfbe

Borders & rules

Night Forest

--c-dark

#0e1310

Primary surface (dark world)

Night Surface

--c-dark-surface

#161c18

Secondary surface (dark world)

Night Hairline

--c-dark-hairline

#2a332d

Borders & rules (dark world)

Paper

--c-paper

#ede6da

Primary text (dark world)

Paper Mute

--c-paper-mute

#8c9794

Muted / functional text (dark world)

Lamplight Amber

--c-amber

#c8741e

Heartbeat accent (primary)

Amber Glow

--c-amber-glow

#f0a04b

Light / glow accent

Cedar

--c-cedar

#7c4a2a

Warm editorial accent

Lake

--c-lake

#3e6e78

Cool editorial accent

Caution: amber #c8741e on a light surface is only 3.0:1 — it FAILS for body text. Use amber as text only in the dark world (5.3:1) or for large / UI text. For warm readable text on light, use cedar #7c4a2a (6.3:1).

Contrast pairings (WCAG 2.2 AA)

14.2:1

AA ✓

Ink on Birch Ground — core light-world pair (AAA).

5.6:1

AA ✓

Moss on Ground — mono kickers, captions (AA).

1.9:1

FAILS ✕

FAILS. Lichen on Ground is decorative only.

3.0:1

FAILS ✕

FAILS for body. Amber on light only for large text / UI. For warm readable text on light, use cedar.

6.3:1

AA ✓

Cedar on Ground — the AA-safe warm text on light.

15.1:1

AA ✓

Paper on Night Forest — core dark-world pair (AAA).

6.2:1

AA ✓

Paper Mute on Night Forest (AA).

5.3:1

AA ✓

Amber on Night Forest — amber reads as text here (AA).

04 — Typography

Three voices, never blurred

Fraunces Variable — display serif

Aa Bb Õõ 0123

Time for two, in the heart of nature.

opsz 144 · wght 460–500 · SOFT 0 · WONK 12–14 · -0.012em

Hanken Grotesk — body sans

The forest begins at the door. Glass walls mirror the trees, evening light slides across the terrace, and the silence is so complete you hear your own breath. This is the calm reading voice — paragraphs, not labels, capped at 62 characters per line.

wght 400 · line-height 1.65 · measure 62ch

Fragment Mono — functional / labels

57.61549° N · 26.73279° E · LÜÜTSEPA · VÕRUMAA · EESTI

ALWAYS UPPERCASE · letter-spacing 0.08–0.12em

Type scale

  • --step--1mono labels, captions, buttons
  • --step-0base body text
  • --step-1lead paragraph, hero sub
  • --step-2h3, menu links
  • --step-3mid display
  • --step-4h2 section titles
  • --step-6h1 hero, pull-numbers
05 — Motifs

The õ-dot heartbeat

The amber dot is the brand pulse — a 0.5em circle on the baseline. It is the hero scroll-cue, the period of the Võro line, and the seed of the standalone logo. One dot, used with restraint. Never multiply it into a pattern.

SECTION · 00

The folio (rule + kicker)

Every section opens with a folio: a 1px hairline rule and an uppercase mono kicker. It is the field guide’s chapter mark — giving the page the rhythm of an editorial spread.

57.61549° N
26.73279° E

Coordinates & field-guide voice

The villa GPS — 57.61549° N · 26.73279° E · 318 m — is a recurring signature. Place names (Lüütsepa · Võrumaa · Eesti) and the Võro line ("Tulõ˽ ja võta˙ aig maaha.") carry the same instrument-panel tone.

06 — Voice

Restraint is the luxury

  1. Let the place speak. We describe what is actually there — birch light, sauna steam, the brook, the silence. No hype, no exclamation marks.
  2. Sensory before descriptive. Lead with what the body feels: warmth, cold water, evening light, woodsmoke.
  3. Rooted in Võrumaa. Haanja, Rõuge, smoke-sauna heritage, the õ of Võro, the coordinates 57.61549°N 26.73279°E.
  4. Write to two, not to a market. Write as if to two people present — a couple choosing stillness; warmly and directly, without superlatives.
  5. Restraint is the luxury. Short sentences. White space. One amber heartbeat per moment.
  6. Honest and grounded. We promise only what the house delivers — privacy, time, quiet. Trust is built by being exact.
Hero opener
Time for two, in the heart of nature.

Aeg kahekesi, looduse keskel.

Privacy promise
Glass walls — and no one to look in.

Klaasseinad — ja kedagi, kes sisse vaataks.

Sauna & cold water
From the steam straight into the evening light, the lake still cold on your skin.

Leilist otse õhtuvalgusse, järvevesi veel külm nahal.

Place / belonging
The forest begins at the door. The quiet of Haanja begins inside you.

Mets algab ukse tagant. Haanja vaikus algab kohe sinu sees.

Gift / slowing down
Give time: a couple of days without a clock, just the two of you, morning mist over the bog.

Kingi aega: paar päeva ilma kella, kahekesi, raba kohal hommikuudus.

Tulõ˽ ja võta˙ aig maaha.

07 — Photography

Photograph the felt-sense

Every frame carries one core feeling — stillness, intimacy, the meeting of glass and forest, warm light against a dark world. Natural light, the real Võrumaa seasons; the amber dot is the single warm heartbeat in an otherwise cool frame.

Do

  • Golden hour, blue hour and soft overcast light — when the glass walls mirror the forest and glow amber from within.
  • One warm amber source (candle, fireplace, sauna lantern, lit window) anchoring an otherwise cool, dark frame.
  • Season and weather: mist over the bog, first snow on glass, birch in autumn, frost, rain on the terrace.
  • Real, lived-in moments — two coffee cups, rising steam, a towel, wet footprints — suggesting the couple without staging.
  • Stillness and generous negative space; let forest, sky and water breathe.

Don’t

  • No bright, over-HDR "listing" photos or wide-angle distortion.
  • No posed, smiling-at-camera models or stock-couple clichés (champagne toasts, rose petals).
  • No clutter, props or signage that break the calm — no logos on towels, no price stickers.
  • No harsh flash or cold blue "spa-brochure" light; never let the warm world go clinical.
  • No crowds, cars, or anything that breaks the sense of solitude.
08 — Partner & press

Co-branding & usage rules

  1. Always write the name "Ojasaarõ" with the final "õ" and its amber dot — never "Ojasaaro", "Ojasaaru" or "Ojasaare".
  2. Use only the supplied logo files: the heartbeat ring, the wordmark, or the coordinate seal. Do not redraw, stretch, rotate or add effects.
  3. Respect clearspace and minimum sizes; keep the amber (#c8741e) true — do not tint the mark to a partner palette.
  4. Co-branding is a lock-up, not a blend: partner mark beside Ojasaarõ with a clear divider and equal breathing room.
  5. Match the voice: restrained, sensory, Võrumaa-rooted. No superlatives, no invented amenities.
  6. Credit the operating entity (BMMajand OÜ) and link the canonical domain ojasaarevilla.ee. Bookings are direct and commission-free.
  7. Use press images unaltered (no crops through the mark, no filters) and credit "Ojasaarõ".
  8. Any new lock-up, badge or campaign placing a partner mark next to Ojasaarõ must be approved in writing before publication.

Contact

Press, brand assets & partnerships:
tere@ojasaarevilla.ee
Ojasaarõ · BMMajand OÜ · ojasaarevilla.ee

09 — Download assets

Brand assets (SVG + PNG)

The symbol and icons come as both vector (SVG) and high-resolution transparent PNG; the wordmark, lockups and seal stay vector (live Fraunces type). On print export, outline the text. Always request fresh assets rather than screenshots.